{"product_id":"black-business-secrets","title":"Black Business Secrets","description":"\"Should I lower my price point? Give my new product away for free online? How do I compete when my goods, services, or business model might be duplicated?\" In this candid, 21st-century-savvy guide, Dante Lee illustrates how passion can become profit by addressing the questions that every businessperson needs to ask. Black Business Secrets discusses the entrepreneurial skills that African-American business owners must master in order to compete in a world where most new companies fail within three years.Whether you’re a weekend entrepreneur or a career-changing professional, Lee’s motto—\"don’t be a worrier, be a warrior\"—applies. From personal branding to best practices, this empowering blueprint offers surefire tips and strategies designed to ensure business survival and success.","brand":"Smiley Books","offers":[{"title":"Trade Paperback","offer_id":53236922122607,"sku":"9781401929541","price":21.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/shop.hayhouse.com\/products\/black-business-secrets","provider":"Hay House","version":"1.0","type":"link"}